Podnázov:

Autor: Jim Heimann , Steven Heller

Vydavateľstvo: TASCHEN

Komentár: Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

Jazyk: Multilingual
Rok vydania: 2012
Formát: 240x336
Počet strán: 720
Väzba: 2 vol. in a slipcase
Katalógové číslo: 101753
Ean: 9783836528344
Bežná cena: 43.95 EUR

Zľava: 12%
Naša cena: 38.68€

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